1960s Fortis Eloga Flipper Plastic Sports Watch "Pulsations Bezel"

In the 1960s, the Swiss watch brand Fortis created a subsidiary company called Eloga to produce more experimental and, in some case, budget-friendly watches than those offered under the parent company. One of the most famous—and interesting—from that era was the Flipper, which was first released under the Eloga name but later also offered as a Fortis. The Flipper is actually heralded as one of the very first plastic, Swiss-made watches—a distinction that probably calls to mind Swatch watches. But unlike the latter, the early Flippers featured good-quality automatic movements, had a depth rating of 200m, and had interchangeable bezels so the wearer could personalize them. They were also popular among many celebrities and even politicians at the time. Roger Moore, Leonard Bernstein, and Whitney Houston wore them, as did Ronald Reagan, who even starred in his own Flipper ad that read, "Set your watch to Reagan Time!"

This is a great example of the Flipper, featuring a black case with a red pulsations bezel and a black dial with large, white baton-style hands. In a world of Moonswatches, this is something that's a little left of the dial and with a much more unique history.